Strategies for Selling Your Home in the Winter Months
Selling a home is often more involved than most homeowners realize. It’s not enough to have nice staging, a great location, and a reasonable asking price. While all of these factors certainly play a role, there are more nuanced variables that are outside of your control. For example, the time of year in which you sell a home may require different strategies. If you’re planning to list your property during the fall or winter months, you’ll have to take some unique steps which wouldn’t be necessary for spring or summer sales. Be sure to follow these tips for a successful winter listing.
Finding a capable realtor.
The real estate market is constantly evolving. Tactics that work one month may not be as effective the next. When choosing a realtor to help you sell a home during fall or winter, it’s important to find someone who understands these ebbs and flows. Capable realtors will be able to make adjustments based on the time of year and won’t rely on a one-size-fits-all approach. Before choosing an agent, be sure to ask pointed questions about their specific strategies. For example, they shouldn’t be advising you to lower the price of your home just because it’s the off-season. Before selling your home, it’s also a good idea to educate yourself on average home prices in your area beforehand (homes in Lexington have been going for an average price of $225K over the last month).
Enhancing your home’s lighting.
Natural lighting can work wonders for improving your home’s appeal during an open house or for staging photos. Unfortunately, there’s a lack of sunshine as clouds tend to dominate the skies and there’s less daylight in colder parts of the year. To make up for this lack of light, you can install some powerful bulbs to create some ambient lighting throughout the home. You can also strategically place lamps in the bedrooms, living room, and even bathroom for some task-oriented lighting as well. Be sure to not go overboard by adding too many lights as this can also turn away potential buyers who don’t want to squint every time they come home.
Spruce up the outside.
Even though you’ll be spending more time inside during the colder months, home buyers are still going to be interested in seeing the external part of your house. With inclement weather on the rise, you can take this opportunity to spruce up the outside of the home while also protecting it from the bad weather. Repainting and resealing windows can keep cold air out while adding a more aesthetic appeal to your home’s exterior. If you have a deck or set of stairs falling apart, consider rebuilding with a stone veneer for a more modern look. It’s a good idea to take this time to add rails or step grips to make the entrance of your home safer for wintertime.
Take advantage of the holiday season.
Selling a home during the colder months gives you an excellent opportunity to take advantage of the accompanying holidays. With Thanksgiving and Christmas being a time when families come together
to celebrate, potential home buyers will certainly be envisioning their future holidays when visiting your home. You can capitalize on this by staging your home not only for the sale but for the holiday season. Decorating your mantel, keeping a warm fire, using scented candles (available on Amazon for $10.99), and even staging some presents can give visitors that homey holiday feel that no family can ignore.
Listing your home in the fall or winter doesn’t have to result in a lower selling price. With a little effort and ingenuity, you can present your home to be just as attractive as if selling during warmer months. These strategies can help warm up potential buyers despite the chilling temperatures outside.
This blog post was written by Suzie Wilson of HappierHome
This is another blog post I wrote earlier that may be helpful in helping sell your home.